{"id":20543,"date":"2020-10-17T10:30:51","date_gmt":"2020-10-17T08:30:51","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/10\/17\/sabrina-catalfamo-es-la-nueva-gerente-de-marketing-en-swan\/"},"modified":"2025-12-15T12:40:10","modified_gmt":"2025-12-15T11:40:10","slug":"sabrina-catalfamo-es-la-nueva-gerente-de-marketing-en-swan","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2020\/10\/17\/sabrina-catalfamo-es-la-nueva-gerente-de-marketing-en-swan\/","title":{"rendered":"Sabrina Catalfamo es la nueva Gerente de Marketing en SWAN"},"content":{"rendered":"<p>La empresa SWAN GmbH ha crecido en personal: Desde agosto de 2020, Sabrina Catalfamo se une al equipo de gesti\u00f3n como Gerente de Marketing y Comunicaci\u00f3n del especialista en software para log\u00edstica SAP. En su nueva funci\u00f3n, la joven de 30 a\u00f1os quiere optimizar y expandir especialmente las actividades de marketing, as\u00ed como enfocarse m\u00e1s en el marketing de entrada y la generaci\u00f3n de leads.<\/p>\n<p>(Augsburgo) - Sabrina Catalfamo es responsable de todo el marketing y la gesti\u00f3n de marca del portafolio de productos de SWAN. Ella planifica, conceptualiza y dirige todas las medidas de marketing y comunicaci\u00f3n, incluyendo la organizaci\u00f3n de eventos y ferias, as\u00ed como la coordinaci\u00f3n de todo el \u00e1rea de gr\u00e1ficos y producci\u00f3n impresa. Adem\u00e1s, la profesional de la comunicaci\u00f3n desarrolla a\u00fan m\u00e1s el paisaje de herramientas CRM y apoya a la organizaci\u00f3n de ventas de SWAN como contacto central.<\/p>\n<p>\u201eSabrina Catalfamo tiene un amplio conocimiento y una larga experiencia en el \u00e1rea de comunicaci\u00f3n directa e indirecta. Con ella a bordo, queremos continuar nuestro rumbo de \u00e9xito y expandir nuestra competencia en el sector log\u00edstico\u201c, dice Alexander Bernhard, director general de SWAN GmbH.<\/p>\n<h5><strong>Trayectorias profesionales<\/strong><\/h5>\n<p>Despu\u00e9s de su formaci\u00f3n como comerciante en comunicaci\u00f3n de marketing, Catalfamo comenz\u00f3 un estudio dual en la familia empresarial de Nuremberg M\u00fcller Medien. All\u00ed trabaj\u00f3 inicialmente como gerente de marketing directo con enfoque en marketing en l\u00ednea. Posteriormente, la deportista activa asumi\u00f3 la gesti\u00f3n de proyectos de manera independiente y m\u00e1s tarde la comercializaci\u00f3n directa de productos digitales. Antes de unirse a SWAN, Catalfamo trabaj\u00f3 en el proveedor de ERP IFS Deutschland GmbH &amp; Co. KG. En un equipo internacional, fue principalmente responsable de la planificaci\u00f3n de ferias y eventos, el marketing de recursos humanos y los anuncios en Facebook.<\/p>\n<p>\u201eEl marketing es una disciplina muy din\u00e1mica. M\u00e1s que nunca, las empresas deben adaptarse a nuevas tendencias y circunstancias. Esto, por supuesto, tambi\u00e9n se aplica a SWAN\u201c, dice Sabrina Catalfamo. \u201eNo quiero implementar medidas individuales de forma aislada, sino crear interfaces interconectadas para maximizar el beneficio de cada medida.\u201c<\/p>\n<h5><strong>Lo especial de SWAN<\/strong><\/h5>\n<p>Catalfamo valora especialmente en SWAN las diversas tareas, los nuevos desaf\u00edos diarios y el excelente clima laboral en un equipo joven y comprometido. \u201eEl &#8216;trabajo en equipo&#8217; establecido en los valores de la empresa se refleja en la pr\u00e1ctica diaria. Todos los empleados trabajan por el \u00e9xito de la empresa y reman en la misma direcci\u00f3n. Tambi\u00e9n aprecio la atm\u00f3sfera familiar y el equilibrio entre la vida laboral y personal. No siempre he encontrado esto como algo garantizado\u201c, contin\u00faa.<\/p>\n<p><a href=\"https:\/\/swan.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/swan.de<\/a>,<\/p>\n<p>Foto: \u00a9 SWAN GmbH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa SWAN GmbH ha crecido en personal: Desde agosto de 2020, Sabrina Catalfamo se une al equipo de gesti\u00f3n como Gerente de Marketing y Comunicaci\u00f3n<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1559],"tags":[],"class_list":["post-20543","post","type-post","status-publish","format-standard","hentry","category-shipping-ports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sabrina Catalfamo es la nueva Gerente de Marketing en SWAN - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2020\/10\/17\/sabrina-catalfamo-es-la-nueva-gerente-de-marketing-en-swan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabrina Catalfamo es la nueva Gerente de Marketing en SWAN - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La empresa SWAN GmbH ha crecido en personal: Desde agosto de 2020, Sabrina Catalfamo se une al equipo de gesti\u00f3n como Gerente de Marketing y Comunicaci\u00f3n [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2020\/10\/17\/sabrina-catalfamo-es-la-nueva-gerente-de-marketing-en-swan\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-17T08:30:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:40:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transportjournal.com\/es\/2020\/10\/17\/sabrina-catalfamo-es-la-nueva-gerente-de-marketing-en-swan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2020\/10\/17\/sabrina-catalfamo-es-la-nueva-gerente-de-marketing-en-swan\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Sabrina Catalfamo es la nueva Gerente de Marketing en SWAN\",\"datePublished\":\"2020-10-17T08:30:51+00:00\",\"dateModified\":\"2025-12-15T11:40:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2020\/10\/17\/sabrina-catalfamo-es-la-nueva-gerente-de-marketing-en-swan\/\"},\"wordCount\":474,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#organization\"},\"articleSection\":[\"Shipping &amp; 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