{"id":20329,"date":"2020-10-08T19:30:13","date_gmt":"2020-10-08T17:30:13","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/10\/08\/btk-asume-la-logistica-para-flotzinger-cola-mix-en-latas\/"},"modified":"2025-12-15T12:39:08","modified_gmt":"2025-12-15T11:39:08","slug":"btk-asume-la-logistica-para-flotzinger-cola-mix-en-latas","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2020\/10\/08\/btk-asume-la-logistica-para-flotzinger-cola-mix-en-latas\/","title":{"rendered":"BTK asume la log\u00edstica para Fl\u00f6tzinger Cola-Mix en latas"},"content":{"rendered":"<p><p>La BTK Befrachtungs- und Transportkontor GmbH asume la log\u00edstica para Cola Mix en latas para Fl\u00f6tzinger Br\u00e4u en Rosenheim. BTK en Raubling almacena y prepara el producto y tambi\u00e9n se encarga de la distribuci\u00f3n. Fl\u00f6tzinger quiere lanzar el Cola-Mix a largo plazo en todo Alemania.<\/p>\n<p>(Rosenheim\/Raubling) Cada ni\u00f1o conoce Spezi. En Rosenheim, el Cola Mix de Fl\u00f6tzinger es legendario. Ahora, la cervecer\u00eda regional lanza la bebida ic\u00f3nica en latas de 0,33 litros. Como socio log\u00edstico, la BTK Befrachtungs- und Transportkontor GmbH acompa\u00f1a el lanzamiento al mercado con gesti\u00f3n de almacenamiento, preparaci\u00f3n y env\u00edo.<\/p>\n<p>Con un primer llenado como proyecto piloto en el comercio, la BTK ha almacenado cuatro cargas completas con alrededor de 250,000 latas de Cola-Mix en 105 paletas. A pedido, los paquetes de 24 se reempacan de la paleta europea a paletas de cuarto reutilizables y neutras en CO2 de CHEP para el comercio minorista, y las unidades se envuelven en film. Perfectamente apiladas y seguras para un mayorista, ya despu\u00e9s de una semana, un cuarto de la carga hab\u00eda salido del centro log\u00edstico en Nicklheim.<\/p>\n<h5><strong>Bebida tradicional ahora en latas<\/strong><\/h5>\n<p>\u201cConozco el Cola-Mix de Fl\u00f6tzinger desde hace mucho tiempo. En nuestra regi\u00f3n, es la bebida ic\u00f3nica de nuestra infancia. Nos alegra poder apoyar a la cervecer\u00eda en su nuevo camino de distribuci\u00f3n con servicios log\u00edsticos como socio regional\u201d, dice Josef Hei\u00df, director general de la BTK. A pedido, la BTK entrega hasta cuatro a trav\u00e9s de proveedores de mercanc\u00edas y m\u00e1s de cinco de las paletas de cuarto listas para la venta.<\/p>\n<p>Fl\u00f6tzinger quiere llevar el Cola-Mix en latas de dep\u00f3sito reciclables a los comercios de todo el pa\u00eds. Durante la fase piloto, el departamento de ventas solicita la mercanc\u00eda gradualmente a la BTK. Actualmente, todav\u00eda hay veinte espacios de paletas ocupados. Despu\u00e9s del exitoso lanzamiento del producto, la BTK podr\u00e1 manejar mayores cantidades con procesos log\u00edsticos parcialmente automatizados y apoyados por TI, incluyendo la gesti\u00f3n de env\u00edos.<\/p>\n<h5><strong>Experiencia en el transporte de bebidas<\/strong><\/h5>\n<p>La BTK es experta en cadenas de suministro en el comercio. Genera alrededor de la mitad de sus ingresos en el \u00e1rea de log\u00edstica de transporte en el segmento de mercado del comercio, con un enfoque en papel higi\u00e9nico, alimentos y bebidas. Se ha unido a la iniciativa regional \u00d6koprofit y ha sido galardonada por GS1 Germany con el certificado \u201cLean &amp; Green\u201d por reducir en un 20 por ciento las emisiones de CO2 en cinco a\u00f1os hasta 2022.<\/p>\n<p>La cervecer\u00eda regional Fl\u00f6tzinger est\u00e1 llevando a cabo el proyecto piloto de Cola-Mix en uno de sus dos almacenes log\u00edsticos de 11,000 m\u00b2 en Raubling, cerca de Rosenheim.<\/p>\n<p>Foto: \u00a9 BTK<\/p>\n<p><a href=\"https:\/\/www.btk.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.btk.de<\/a>\u00a0\u00a0\u00a0 <a href=\"https:\/\/www.floetzinger.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.floetzinger.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La BTK Befrachtungs- und Transportkontor GmbH asume la log\u00edstica para Cola Mix en latas para Fl\u00f6tzinger Br\u00e4u en Rosenheim. BTK en Raubling almacena y prepara el<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-20329","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTK asume la log\u00edstica para Fl\u00f6tzinger Cola-Mix en latas - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2020\/10\/08\/btk-asume-la-logistica-para-flotzinger-cola-mix-en-latas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTK asume la log\u00edstica para Fl\u00f6tzinger Cola-Mix en latas - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La BTK Befrachtungs- und Transportkontor GmbH asume la log\u00edstica para Cola Mix en latas para Fl\u00f6tzinger Br\u00e4u en Rosenheim. 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