{"id":20019,"date":"2020-09-23T19:44:30","date_gmt":"2020-09-23T17:44:30","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/09\/23\/traton-esboza-nueva-estrategia-empresarial-en-la-junta-general\/"},"modified":"2025-12-15T12:37:51","modified_gmt":"2025-12-15T11:37:51","slug":"traton-esboza-nueva-estrategia-empresarial-en-la-junta-general","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2020\/09\/23\/traton-esboza-nueva-estrategia-empresarial-en-la-junta-general\/","title":{"rendered":"TRATON esboza nueva estrategia empresarial en la junta general"},"content":{"rendered":"<p>La empresa matriz del sector de camiones del Grupo Volkswagen, TRATON SE, con las marcas MAN, SCANIA y Volkswagen Caminh\u00f5es e \u00d4nibus, esboz\u00f3 en la junta general en M\u00fanich la futura estrategia empresarial. Las marcas individuales asumir\u00e1n una mayor responsabilidad.<\/p>\n<p>(M\u00fanich) El CEO Matthias Gr\u00fcndler esboz\u00f3 en la junta general de TRATON SE en M\u00fanich la futura estrategia empresarial. Gr\u00fcndler estableci\u00f3 cuatro prioridades en la reuni\u00f3n virtual de accionistas. Para alcanzar el objetivo de rentabilidad del 9 % a lo largo del ciclo de la industria de veh\u00edculos comerciales, las marcas de TRATON deben volverse m\u00e1s independientes.<\/p>\n<h5><strong>Fortalecer la responsabilidad de las marcas<\/strong><\/h5>\n<p> \u00abQueremos fortalecer la responsabilidad de los directores de las marcas por la rentabilidad y el rendimiento de Scania, MAN y Volkswagen Caminh\u00f5es e \u00d4nibus. Nuestras marcas necesitan libertad de acci\u00f3n para alcanzar sus objetivos de rentabilidad\u00bb, dijo Matthias Gr\u00fcndler, CEO de TRATON SE. En el desarrollo de nuevas tecnolog\u00edas, las marcas se enfocar\u00e1n a\u00fan m\u00e1s en el futuro para ser m\u00e1s r\u00e1pidas y eficientes. \u00abTodos los proyectos de desarrollo actuales ser\u00e1n cuestionados y re-priorizados en los pr\u00f3ximos meses\u00bb, dijo Gr\u00fcndler en la reuni\u00f3n virtual de accionistas.<\/p>\n<p>TRATON se mantendr\u00e1 firme en su plan de invertir mil millones de euros en electrificaci\u00f3n para 2025. Las marcas de TRATON est\u00e1n avanzando r\u00e1pidamente en este aspecto: Scania present\u00f3 recientemente sus camiones el\u00e9ctricos de serie para entornos urbanos. Entre ellos, un h\u00edbrido enchufable con un alcance totalmente el\u00e9ctrico de 60 kil\u00f3metros. Adem\u00e1s, un cami\u00f3n el\u00e9ctrico con un alcance de hasta 250 kil\u00f3metros. Tanto Scania como MAN Truck &amp; Bus lanzar\u00e1n autobuses el\u00e9ctricos de serie en 2020. Volkswagen Caminh\u00f5es e \u00d4nibus est\u00e1 desarrollando junto con socios en Brasil una red completa en torno a los camiones el\u00e9ctricos, desde la fabricaci\u00f3n hasta la infraestructura de carga y la gesti\u00f3n del ciclo de vida de las bater\u00edas.<\/p>\n<h5><strong>Inversiones en temas del futuro<\/strong><\/h5>\n<p> Estabilizar el negocio mediante inversiones enfocadas en temas del futuro y disciplina de costos tambi\u00e9n es una prioridad para el CEO de TRATON: \u00abEn TRATON estamos construyendo puentes hacia una nueva era\u00bb. Para poder crear un mayor valor para el grupo, tambi\u00e9n se revisar\u00e1n las estructuras y procesos de la empresa matriz. Se busca consolidar a\u00fan m\u00e1s su poder de compra y convertirse en \u00abun empleador cada vez m\u00e1s atractivo para los mejores talentos del mercado\u00bb, dijo Gr\u00fcndler.<\/p>\n<p>Adem\u00e1s, la empresa matriz impulsa temas estrat\u00e9gicos del futuro para todo el grupo. Esto incluye la asociaci\u00f3n estrat\u00e9gica presentada en la ma\u00f1ana de la junta general con la empresa estadounidense TuSimple en el desarrollo de camiones aut\u00f3nomos. Los camiones aut\u00f3nomos tienen el potencial de hacer que la log\u00edstica sea significativamente m\u00e1s eficiente en el futuro. TRATON quiere ocupar una posici\u00f3n de liderazgo en este \u00e1mbito: \u00abPara subrayar nuestra determinaci\u00f3n, hemos invertido en la empresa\u00bb, dijo Gr\u00fcndler ante los accionistas.<\/p>\n<p>Foto: \u00a9 Traton \/<strong> <em>Pie de foto: <\/em><\/strong><em>Christian Schulz, CFO de TRATON SE con Matthias Gr\u00fcndler, CEO de TRATON SE y Hans Dieter P\u00f6tsch, presidente del consejo de supervisi\u00f3n de TRATON SE<\/em><\/p>\n<p><a href=\"https:\/\/www.traton.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.traton.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa matriz del sector de camiones del Grupo Volkswagen, TRATON SE, con las marcas MAN, SCANIA y Volkswagen Caminh\u00f5es e \u00d4nibus, esboz\u00f3 en la junta<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-20019","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TRATON esboza nueva estrategia empresarial en la junta general - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2020\/09\/23\/traton-esboza-nueva-estrategia-empresarial-en-la-junta-general\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRATON esboza nueva estrategia empresarial en la junta general - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"La empresa matriz del sector de camiones del Grupo Volkswagen, TRATON SE, con las marcas MAN, SCANIA y Volkswagen Caminh\u00f5es e \u00d4nibus, esboz\u00f3 en la junta [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2020\/09\/23\/traton-esboza-nueva-estrategia-empresarial-en-la-junta-general\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-23T17:44:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:37:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/09\\\/23\\\/traton-esboza-nueva-estrategia-empresarial-en-la-junta-general\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/09\\\/23\\\/traton-esboza-nueva-estrategia-empresarial-en-la-junta-general\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"TRATON esboza nueva estrategia empresarial en la junta general\",\"datePublished\":\"2020-09-23T17:44:30+00:00\",\"dateModified\":\"2025-12-15T11:37:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/2020\\\/09\\\/23\\\/traton-esboza-nueva-estrategia-empresarial-en-la-junta-general\\\/\"},\"wordCount\":564,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/es\\\/#organization\"},\"articleSection\":[\"Forwarding &amp; 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