{"id":19074,"date":"2020-08-10T07:01:15","date_gmt":"2020-08-10T05:01:15","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/08\/10\/la-brujula-de-dachser-apunta-en-la-direccion-correcta\/"},"modified":"2025-12-15T12:33:53","modified_gmt":"2025-12-15T11:33:53","slug":"la-brujula-de-dachser-apunta-en-la-direccion-correcta","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/es\/2020\/08\/10\/la-brujula-de-dachser-apunta-en-la-direccion-correcta\/","title":{"rendered":"La br\u00fajula de Dachser apunta en la direcci\u00f3n correcta"},"content":{"rendered":"<p>Desafiar circunstancias adversas y al mismo tiempo aprovechar oportunidades - Bernhard Simon, CEO de Dachser, sobre la gesti\u00f3n de crisis como parte de la cultura de Dachser y una mirada a la \u00e9poca de la fundaci\u00f3n de la empresa por Thomas Dachser en 1930. Un momento de la historia que tampoco hablaba necesariamente a favor de la fundaci\u00f3n de una empresa.<\/p>\n<p>Bernhard Simon, CEO de Dachser, sobre la gesti\u00f3n de crisis como parte de la cultura de Dachser:<\/p>\n<p>\u00abA la luz de la actual pandemia de Corona, vale la pena mirar hacia atr\u00e1s al a\u00f1o 1930. En ese momento tambi\u00e9n hab\u00eda tiempos extremadamente dif\u00edciles: la Gran Depresi\u00f3n hab\u00eda afectado completamente a Alemania, las ventas de la industria cayeron dr\u00e1sticamente, y el mercado de transporte interno se desplom\u00f3 en aproximadamente un 20 por ciento en un a\u00f1o. Para Thomas Dachser, en esta situaci\u00f3n, fue un paso valiente, aunque forzado, pero a\u00fan as\u00ed visionario, fundar su propia empresa de transporte y almacenamiento.<\/p>\n<p>Desafiar circunstancias adversas y al mismo tiempo aprovechar las oportunidades que siempre surgen en mercados din\u00e1micos se ha convertido en parte de la cultura de Dachser. La resoluci\u00f3n de problemas por cuenta propia ha sido un hilo conductor a lo largo de nuestra historia de 90 a\u00f1os. Esto va de la mano con el coraje de asumir riesgos empresariales calculados, tomar decisiones y seguir caminos que se diferencian de las opiniones mayoritarias y las tendencias del sector.<\/p>\n<h5><strong>Continuar escribiendo la historia con \u00e9xito<\/strong><\/h5>\n<p>Nuestra propia br\u00fajula, nuestro \u00abpatrimonio\u00bb, nos indica de manera confiable la direcci\u00f3n correcta. En la crisis de Corona, hemos estado a la altura de la confianza que nuestros clientes, socios de servicio y empleados han depositado en Dachser. Nuestras redes log\u00edsticas han demostrado ser estables, resistentes y listas para soluciones flexibles, y est\u00e1n a disposici\u00f3n de nuestros clientes sin restricciones. Por lo tanto, son las mejores condiciones para continuar escribiendo la historia.\u00bb<\/p>\n<p>Foto: \u00a9 Dachser<\/p>\n<p><a href=\"https:\/\/www.dachser.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.dachser.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desafiar circunstancias adversas y al mismo tiempo aprovechar oportunidades - Bernhard Simon, CEO de Dachser, sobre la gesti\u00f3n de crisis como parte de la cultura de<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1558,1560,1561,1559],"tags":[],"class_list":["post-19074","post","type-post","status-publish","format-standard","hentry","category-air-freight","category-intralogistics","category-regions","category-shipping-ports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La br\u00fajula de Dachser apunta en la direcci\u00f3n correcta - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/es\/2020\/08\/10\/la-brujula-de-dachser-apunta-en-la-direccion-correcta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La br\u00fajula de Dachser apunta en la direcci\u00f3n correcta - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Desafiar circunstancias adversas y al mismo tiempo aprovechar oportunidades - Bernhard Simon, CEO de Dachser, sobre la gesti\u00f3n de crisis como parte de la cultura de [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/es\/2020\/08\/10\/la-brujula-de-dachser-apunta-en-la-direccion-correcta\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-10T05:01:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:33:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transportjournal.com\/es\/2020\/08\/10\/la-brujula-de-dachser-apunta-en-la-direccion-correcta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2020\/08\/10\/la-brujula-de-dachser-apunta-en-la-direccion-correcta\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"La br\u00fajula de Dachser apunta en la direcci\u00f3n correcta\",\"datePublished\":\"2020-08-10T05:01:15+00:00\",\"dateModified\":\"2025-12-15T11:33:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/es\/2020\/08\/10\/la-brujula-de-dachser-apunta-en-la-direccion-correcta\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/es\/#organization\"},\"articleSection\":[\"Air Freight\",\"Intralogistics\",\"Regions\",\"Shipping &amp; 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