A singular solution
Geopost has officially launched a digital platform focused on e-shopping with SME retailers in mind. Dubbed “Singular”, the site connects smaller enterprises and consumers, providing a marketplace for the companies to grow and expand their bases.
It offers a virtual storefront, enabling users to explore and select products directly on merchants’ websites. Leveraging local delivery management apps, such as myDPD, myBRT and miSEUR, the aim of the solution is to ensure an efficient exchange between consumers and SMEs.
The platform was first launched in Italy last May, where it attracted 130,000 visitors in its first few months; this prompted Geopost to expand the pilot to Spain and Croatia, preparing it for further expansion in 2025. With enhanced cross-border services, the company then aims to roll out its platform in the entire European market. (mk)