{"id":6607,"date":"2024-04-30T14:52:08","date_gmt":"2024-04-30T12:52:08","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/04\/30\/hapag-lloyd-mit-live-position-zum-tracking-von-containern\/"},"modified":"2024-04-30T14:52:08","modified_gmt":"2024-04-30T12:52:08","slug":"hapag-lloyd-mit-live-position-zum-tracking-von-containern","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/de\/2024\/04\/30\/hapag-lloyd-mit-live-position-zum-tracking-von-containern\/","title":{"rendered":"Hapag-Lloyd mit &#8222;Live Position&#8220; zum Tracking von Containern"},"content":{"rendered":"<h5>Hapag-Lloyd k\u00fcndigt die Einf\u00fchrung von \u201eLive Position\u201c an, seinem ersten Produkt f\u00fcr das Tracking von Standardcontainern. Kunden k\u00f6nnen nun die volle Transparenz \u00fcber den Standort ihrer Sendungen erhalten \u2013 vom Beginn des Transports bis zur Ankunft am Zielort. Hapag-Lloyd ist die erste Containerreederei, die ein flottenweites Produkt zum Tracking von Standardcontainern einf\u00fchrt.<\/h5>\n<p>(Hamburg) Damit zeigt das Hapag-Lloyd sein Engagement, wegweisende IoT-Technologie (Internet of Things) in der Logistik in gro\u00dfem Umfang einzusetzen. Mehr als zwei Drittel der Standardcontainer-Flotte wurden bereits mit Tracking-Ger\u00e4ten ausgestattet. Die Installationen werden weltweit fortgesetzt, um die verbleibenden Container im Laufe des Sommers zu erfassen.<\/p>\n<p>\u201eDas Produkt \u201aLive Position\u2018 wird unsere Servicequalit\u00e4t weiter verbessern und die Gesch\u00e4ftsabwicklung mit uns vereinfachen\u201c, sagt Dr. Maximilian Rothkopf, COO von Hapag-Lloyd. \u201eEs schlie\u00dft die \u201aBlind Spots\u2018 der globalen Logistik, erm\u00f6glicht Echtzeit-Entscheidungen und Risikominderung f\u00fcr unsere Kunden und erlaubt gleichzeitig eine effizientere Steuerung unserer Containerflotte.\u201c<\/p>\n<p>Henrik Schilling, Head of Global Commercial Development, f\u00fcgt hinzu: \u201eDie Teilnehmer:innen unserer erfolgreichen Pilotphase haben bereits anerkannt, dass wir hier die Extra-Meile gehen, um eine ihrer gr\u00f6\u00dften Sorgen zu beseitigen. Nun m\u00f6chten wir alle unsere Kunden auf diese Reise mitnehmen und das Produkt weiterentwickeln. Derzeit arbeiten wir daran, die Tracking-Daten via API in die operativen Systeme der Kunden einzuspeisen. Ein weiterer Meilenstein f\u00fcr die Weiterentwicklung des Produkts wird die Prognose der voraussichtlichen Ankunftszeit (ETA) sein.\u201c<\/p>\n<h5>Einfach zu bedienende Suchfunktion<\/h5>\n<p>Zu den Hauptmerkmalen des ersten Basisprodukts \u201eLive Position\u201c geh\u00f6ren ein benutzerfreundliches Interface und eine einfach zu bedienende Suchfunktion nach Container, Buchungsnummer oder Batch. Das Tool verschafft den Kunden einen schnellen \u00dcberblick \u00fcber den aktuellen Standort ihrer Sendung und erm\u00f6glicht es ihnen, notwendige Anpassungen in Echtzeit vorzunehmen.<\/p>\n<h4><a href=\"https:\/\/www.hapag-lloyd.com\/de\/online-business\/track\/live-position.html\" target=\"_blank\" rel=\"noopener\">Weitere Informationen \u00fcber \u201eLive Position\u201c\u00a0<\/a><\/h4>\n<p>Foto: \u00a9\u00a0 Hapag-Lloyd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hapag-Lloyd k\u00fcndigt die Einf\u00fchrung von \u201eLive Position\u201c an, seinem ersten Produkt f\u00fcr das Tracking von Standardcontainern. Kunden k\u00f6nnen nun die volle Transparenz \u00fcber den Standort ihrer<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":6608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1573,1666,1571,1569],"tags":[],"class_list":["post-6607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regionen","category-rubriken","category-schiffahrt","category-logistik-spedition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hapag-Lloyd mit &quot;Live Position&quot; zum Tracking von Containern - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/de\/2024\/04\/30\/hapag-lloyd-mit-live-position-zum-tracking-von-containern\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hapag-Lloyd mit &quot;Live Position&quot; zum Tracking von Containern - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Hapag-Lloyd k\u00fcndigt die Einf\u00fchrung von \u201eLive Position\u201c an, seinem ersten Produkt f\u00fcr das Tracking von Standardcontainern. 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