{"id":16311,"date":"2020-07-15T07:02:51","date_gmt":"2020-07-15T05:02:51","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/15\/bitkom-mit-studie-zu-trends-im-e-commerce-und-stationaeren-handel\/"},"modified":"2025-12-15T12:24:05","modified_gmt":"2025-12-15T11:24:05","slug":"bitkom-mit-studie-zu-trends-im-e-commerce-und-stationaeren-handel","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/de\/2020\/07\/15\/bitkom-mit-studie-zu-trends-im-e-commerce-und-stationaeren-handel\/","title":{"rendered":"Bitkom mit Studie zu Trends im E-Commerce und station\u00e4ren Handel"},"content":{"rendered":"<p>Der Bitkom - Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V., ver\u00f6ffentlicht einen Studienbericht zum digitalen Handel. Marketing, Kaufabwicklung, Service; so nutzen Verbraucher und H\u00e4ndler digitale Technologien online und station\u00e4r.<\/p>\n<p>(Berlin) Wer kauft im Netz ein, welche Produkte sind beim Online-Shopping besonders gefragt und welchen Wert legen Verbraucher auf WLAN im Laden? Wie viele Handelsunternehmen verlagern ihr Gesch\u00e4ft ins Internet, welche innovativen Services bieten sie ihren Kunden und wie wirkt sich eine konsequente Digitalstrategie auf den Umsatz aus? Der Digitalverband Bitkom gibt in einem aktuellen Studienbericht zum digitalen Handel Antworten auf diese Fragen \u2013 und zeigt auch auf, welchen Einfluss die Corona-Pandemie insbesondere auf den Online-Handel hat. \u201eDie Digitalisierung bietet gro\u00dfe Chancen f\u00fcr H\u00e4ndler. Im Internet k\u00f6nnen sie ihren Kunden eine Vielzahl an innovativen Services rund um Produktauswahl, Kaufabwicklung und Lieferung anbieten.<\/p>\n<h5><strong>Auch station\u00e4rer Handel profitiert von Digitalisierung<\/strong><\/h5>\n<p>Doch auch der station\u00e4re Handel profitiert: Apps, kontaktloses Bezahlen oder Technologien wie Augmented Reality k\u00f6nnen das Einkaufserlebnis f\u00fcr die Kunden im Laden deutlich komfortabler machen\u201c, sagt Bitkom-Handelsexperte Florian Lange. \u201eDer neue Studienbericht zeigt auf einen Blick, welche Chancen sich den H\u00e4ndlern bieten \u2013 und worauf Verbraucher Wert legen, sowohl online als auch offline.\u201c<\/p>\n<p>Der neue Studienbericht\u00a0\u201eE-Commerce und station\u00e4rer Handel: So digital shoppen die Deutschen\u201c\u00a0fasst zentrale Ergebnisse diverser repr\u00e4sentativer Erhebungen unter Gro\u00dfh\u00e4ndlern, Einzelnh\u00e4ndlern und Verbrauchern zusammen. Die Inhalte sind unter anderem:<\/p>\n<ul>\n<li>94 Prozent der Internetnutzer shoppen online. Das entspricht 79 Prozent der Bev\u00f6lkerung ab 16 Jahren und damit rund 55 Millionen Bundesb\u00fcrgern. Ein Drittel (34 Prozent) kauft mindestens einmal pro Woche im Internet ein.<\/li>\n<li>66 Prozent der Handelsunternehmen verkaufen ihre Produkte sowohl station\u00e4r als auch online. 25 Prozent verkaufen ausschlie\u00dflich station\u00e4r und 6 Prozent ausschlie\u00dflich im Internet. Diejenigen H\u00e4ndler, die auch online verkaufen, erzielen damit erhebliche Ums\u00e4tze.<\/li>\n<li>Ob online oder offline: Fast alle H\u00e4ndler (98 Prozent) machen im Netz auf sich aufmerksam. Die Homepage geh\u00f6rt zum Standard \u2013 aber erst jeder vierte H\u00e4ndler ist in sozialen Netzwerken aktiv.<\/li>\n<\/ul>\n<h5><strong>Wie hat Corona den Lebensmittelkauf per Internet befl\u00fcgelt<\/strong><\/h5>\n<p>Dar\u00fcber hinaus gibt der Studienbericht einen Einblick, wie die Corona-Pandemie den Lebensmittelkauf per Internet befl\u00fcgelt hat und welche Rolle das Thema Klimaschutz f\u00fcr Verbraucher und H\u00e4ndler beim Online-Shopping spielt.<\/p>\n<p>Der Studienbericht zum \u201eE-Commerce und station\u00e4rer Handel: So digital shoppen die Deutschen\u201c\u201c steht zum kostenlosen Download zur Verf\u00fcgung.<\/p>\n<h5><a href=\"https:\/\/www.bitkom.org\/Bitkom\/Publikationen\/Bitkom-Studienbericht-E-Commerce-und-stationaerer-Handel\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Der Bericht<\/strong><\/a><\/h5>\n<p>Foto: \u00a9 Adobe Stock<\/p>\n<p><a href=\"https:\/\/www.bitkom.org\" target=\"_blank\" rel=\"noopener noreferrer\">www.bitkom.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Bitkom - Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V., ver\u00f6ffentlicht einen Studienbericht zum digitalen Handel. Marketing, Kaufabwicklung, Service; so nutzen Verbraucher und H\u00e4ndler digitale Technologien<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1573,1666,1569],"tags":[],"class_list":["post-16311","post","type-post","status-publish","format-standard","hentry","category-regionen","category-rubriken","category-logistik-spedition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bitkom mit Studie zu Trends im E-Commerce und station\u00e4ren Handel - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/de\/2020\/07\/15\/bitkom-mit-studie-zu-trends-im-e-commerce-und-stationaeren-handel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitkom mit Studie zu Trends im E-Commerce und station\u00e4ren Handel - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Der Bitkom - Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V., ver\u00f6ffentlicht einen Studienbericht zum digitalen Handel. 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