18.03.2022
Artikel Nummer: 40067
Dr. Thomas + Partner rebranded TUP
Intralogistics software company Dr. Thomas + Partner, which is based in Stuensee near Karlsruhe (Germany), was officially renamed “TUP” on 16 March 2022. The new brand, a shorter variant of the original name, is already established on the market.
Since the foundation of the company in 1980, the intralogistics specialists have been operating under the name Dr. Thomas + Partner, but the shorter form TUP has long since become familiar, and not just to insiders. The acronym actually came from the market before it was taken up internally. It is used within the company, as well as by clients in the industry. (cj)