Wiremind Cargo: software to optimise revenue
Wiremind Cargo, a French technology specialist, has launched a new module within its Cargo Stack CMS suite: Revenue Optimisation is a comprehensive decision support tool designed to help sales steerers and flight controllers in three key aspects of their job.
For revenue management, the system recommends an entry condition, or “hurdle rate”, to help flight controllers to decide on which bookings to accept on the flight. For pricing, a rate recommendation for spot requests is provided. Lastly, for overbooking, the system provides advice based on the expected show-up rate of booked cargo.
The system also offers key market insights to help decision making such as live market data (capacity and demand) that are essential to take a decision for a flight controller. (cj)