25.05.2021
Artikel Nummer: 36557
Turbo for Bulgarian trade
Instead of gradually developing a small branch, the agreement with a powerful partner company pays off more quickly: with this strategy, the Austrian Schwarzmüller Group has changed its business policy in Bulgaria; it has given up its location in Sofia and signed an exclusive contract with SMTrailers.
The partner not only sells utility vehicles but also provides maintenance, repairs and the procurement of spare parts in its locations in Sofia and Burgas.
With around 2,000 towed units per year, Bulgaria's market is as about half as large as Austria's. Under the new conditions, the truck manufacturer hopes to increase its market share to 10% already next year and sell 200 vehicles. (ben)