Swiss Supply launches "Movement 32" campaign
The new promotion association "Swiss Supply" is launching a ten year campaign for the Swiss transport, logistics and supply industry. In this case, “Supply” involves all elements of the goods cycle such as purchasing, logistics, storage, transport, international forwarding, packaging, recycling, and disposal.
In Switzerland, around 300,000 people work directly in these areas and twice as many are indirectly entrusted with supply tasks in their profession, which adds up to a total figure of almost every fifth employee in the country.
The broad-based initiative has three key objectives: promoting young talent, increasing public awareness, and transferring know-how. In a first fundraising phase, the new movement is focused and exclusively aimed at future sponsors and partners. Until a minimum volume is reached, measures or lighthouse projects will be implemented step by step.
The central objective is to underline the systemic relevance of "Supply" for the entire Swiss economy, its significant emphasis on technological and operational progress and the characteristics of the ecological resources used.
The campaign also plans to highlight the sector’s extensive career development opportunities, its customer-oriented job profiles, its professional pride and the wide range of company sizes in "Supply" - from sole proprietorships to large corporations. (cd)