Port of Long Beach launches incentive strategy
Every container counts: The port of Long Beach is launching an incentive programme for liners to move more boxes. The harbour commissioners were to vote on a paper of the port’s staff saying that the competitor, the port of Los Angeles, introduced a successful incentive programme a year earlier. The conclusion drawn was that this programme “resulted in incremental cargo volume shifting from the port of Long Beach to the port of Los Angeles.”
The members of the port of Long Beach board of Harbour commissioners now have approved the one-year programme, which will start in October. The carriers will be motivated to increase their throughput by a bonus of USD 10 per teu for every additional box in comparison to their amount of containers handled a year, before.
The factor of the general growth in the trans-Pacific trade will be subtracted. The programme applies to loaded import as well as export containers. The total benefit per carrier is restricted to USD 2 million per year. (fd)