20.01.2025
Artikel Nummer: 51888
Noblelift North America welcomes new president
Noblelift North America, a leader in lithium-iron handling services, has appointed Bill Pedriana as its new president. He previously served as chief marketing officer at Big Joe Forklifts, where he helped rebuild the brand, develop groundbreaking products (including the ‘Joey’ series of access vehicles and their cobot pallet truck concept), and execute comprehensive sales and marketing strategies.
For 14 years Pedriana played an instrumental role in achieving an extraordinary fourteen-fold growth in sales and helping to drive the expansion of Big Joe Forklifts. He now brings his expertise to Noblelift, where he can build on the strong foundations established by his predecessor, Loren Swakow. (cj)