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Cathay Pacific has become the world's first airline to be awarded CEIV Fresh, the International Air Transport Association's accreditation for perishable product handling. In harness with aviation industry stakeholders and regulators, Iata created the Centre of Excellence for Independent Validators (CEIV) with the aim of helping organisations involved in the air cargo supply chain achieve handling excellence.
For Frosti Lau (right), general manager cargo service delivery, "acquiring this new certificate shows" the airline's "commitment to continuous improvement in service quality".
Along with other local airport stakeholders like Cathay Pacific Services Limited, this collaborative approach intends to boost Hong Kong’s reputation as an international gateway for the handling of perishable products. (ah)