Fashion week: Challenge Group flies in style
February is the month of the world’s four most prominent fashion weeks, in which Challenge Group ships top designer pieces across the world. The company has been involved in transporting high-end fashion from some of the world’s top designers for twenty years.
Last-minute shipments are rare but do also happen. Normally, consignments from Italy destined for the New York fashion week, for example, are planned seasonally, with final preparation taking place in the month running up to the event.
During that time, each week around five to ten main deck positions on the New York flights out of Liège are blocked for containers loaded with all kinds of often fragile fashion accessories, shoes, and hanging garments.
China-bound shipments are more than double the size, with ten to fifteen weekly main deck positions dedicated to designer wear. (cj)