Etihad Cargo digitally reaches out for Europe
Etihad Cargo has inked a new partnership for Digital Air Cargo with the air cargo rates and eBooking platform "WebCargo by Freightos". This partnership extends Etihad Cargo's digital reach to more than 1,700 logistics providers and forwarder customers globally, with the platform serving as an additional strategic channel to process Etihad Cargo eBookings following the successful launch of the carrier's own portal in 2018, which today receives almost 50% of its overall bookings.
Rory Fidler, head of technology & innovation: "Our latest API capabilities will facilitate the roll-out of our product through the platform over the next couple of months and they will become a key partner in strengthening our digital connection to forwarders around the world with a special emphasis on European markets." (ah)