Combining port activities under one brand
At the river Tees, the operator AV Dawson has combined its logistics business in one new port facility. The new brand Port of Middlesbrough is actually an historic one, bringing a name back to the area from over 100 years ago. The naming is meant in honour of a port that was on the same stretch of the river Tees back in the 1830s, prior to the construction of Middlesbrough Dock.
Gary Dawson, managing director at AV Dawson said: “Over the years, we’ve acquired various sites as we’ve expanded our operations and it has become a challenge to describe succinctly what AV Dawson is. So given the nature of all of the multimodal assets and activities that we own and operate, we are best positioned from a marketing perspective describing ourselves as a port." The new port marks the start of a three-year port masterplan to further develop the site, an investment of over GBP 10 million. (mw)