Allbirds selects Geodis
Geodis has been chosen by Allbirds to service sales through its newly launched e-commerce website, www.allbirds.eu, which caters to twelve European markets, including Germany, France, the Netherlands, Italy, Spain and Scandinavia. Geodis Netherlands will manage all of Allbirds’ warehouse activities for these new markets from its central e-fulfilment hub in Venlo (the Netherlands).
San Francisco (USA)-based Allbirds, known for their trainers made from natural materials, have also announced the opening of a physical retail store in Berlin, coming later in the year. With the partnership Geodis will significantly support Allbirds’s European expansion and strengthen its position in the fulfilment of retail e-commerce.
Mark van den Assem, managing director of Geodis Netherlands, said: “We are very proud that Allbirds has chosen Geodis as its warehouse partner. We believe that our knowledge of e-fulfilment and innovative warehouse solutions will make a significant contribution to Allbirds’ success in the European market.” (mw)