A rebranding in the Middle East
Noatum, a maritime group in AD Ports Group’s logistics cluster, has launched a new brand focusing on the Middle Eastern market. Noatum Logistics Middle East will take over from Micco Logistics, which previously served the Abu Dhabi and GCC regions.
Micco was acquired by AD Ports Group in 2020 and was involved in more than 80% of Abu Dhabi’s oil, gas, and petrochemical projects. It has operated successfully in the region for over 40 years. It has now been consolidated into Noatum’s new brand, giving it a network of 16 terminals, 143 offices and a presence in 27 countries.
The brand seeks to combine Micco’s legacy and established expertise with Noatum’s wide network. Over the next few weeks, the company will conduct a rebranding campaign and prepare itself to serve its key markets in the region. (mk)