Food Logistics Provider Veloq Relies on AutoStore for Fulfillment

Veloq, the AI-driven food logistics company within the Rohlik Group, today unveiled the world’s most advanced AI-powered food fulfillment center in Vienna. The opening marks the beginning of a global partnership with AutoStore™, the technology leader in intelligent order fulfillment, to accelerate the future of food logistics worldwide.

(Mönchengladbach/Vienna) The facility is the first AutoStore system in the world to enable real-time shipping, meaning the automatic sorting of picked orders by delivery route. This replaces manual sorting, increases throughput, and simultaneously reduces time, labor, and costs. Additionally, the facility demonstrates a flexible, scalable model that can adapt to different fulfillment formats—from large central hubs to smaller, specially designed locations. This significantly lowers the entry barrier for retailers to introduce automation.

Orders from a range of up to 20,000 items can now be prepared for delivery within just 30 minutes. These items include fresh produce, baked goods, and pharmacy products.

As part of the agreement, Veloq will utilize AutoStore technology alongside its own software to provide food retailers with the same automation, accuracy, and speed that have driven Rohlik’s growth over the past decade. As an official AutoStore solution provider, Veloq offers a unique end-to-end automation solution for the grocery retail sector, combining software, hardware, and operational intelligence into a single platform specifically designed for food.

Fulfillment Industry in Rapid Change

Mats Hovland Vikse, CEO of AutoStore: “The fulfillment industry is undergoing rapid change. Customers expect larger assortments, faster deliveries, and reliable service—despite ongoing disruptions. At the same time, retailers face challenges such as labor shortages, volatile supply chains, and rising costs. Together with Veloq, we demonstrate how AutoStore technology helps companies of all sizes meet this pressure with speed, accuracy, and intelligent orchestration—always with the customer at the center. The Vienna location showcases how the combination of food expertise and our platform sets a new standard for intelligent fulfillment.”

Richard McKenzie, CEO of Veloq: “We have spent years solving the toughest challenges in online grocery retail—from managing short shelf lives and unpredictable demand to the rapid and precise delivery of shopping baskets. What makes Veloq special is that we offer not just automation, but orchestration. Our full-stack platform combines software, hardware, and operational intelligence and has been specifically developed for grocery retail. Our partnership with AutoStore is the next step in scaling our model globally. Together, we have shown in Vienna what is possible when deep industry knowledge meets cutting-edge technology. And we are just getting started. The USA is a priority market for us. There, food retailers face the same challenges as in Europe: rising customer expectations, labor shortages, and the need to modernize fulfillment without compromising on quality. With AutoStore’s global presence and our unique food domain, we are now ready to support retailers in Europe, North America, and beyond.”

Tomáš Čupr, founder and CEO of the Rohlik Group: “At Rohlik, we have shown what is possible when deep food expertise meets cutting-edge technology. Our growth in Europe has been enabled by the technology stack that now forms the core of Veloq. The partnership with AutoStore brings this model to the global stage. The center in Vienna demonstrates how intelligent automation transforms grocery retail for both retailers and customers. I look forward to Veloq providing the same capabilities that enabled Rohlik’s success to partners worldwide—even in markets like North America, where the demand for intelligent food infrastructure continues to grow.”

Veloq will offer automated systems specifically for grocery retail worldwide, leveraging its industry experience and proprietary technology platform. The partnership with AutoStore reflects the growing demand for powerful, AI-optimized fulfillment infrastructure in the food sector—one of the most complex and dynamic categories in retail.

Consumer demand for same-day delivery of complete shopping baskets—from fresh produce to dry goods and specialty items—is continuing to grow. The introduction of the expedition into the AutoStore ecosystem through the Vienna location enables scalable efficiency on the last mile, where automation has previously been challenging.

Facts about the New Fulfillment Center

• Real-time shipping capability integrated into the AutoStore system
• 20,000 items across seven temperature zones, including fresh produce, dry goods, and frozen foods
• 30 minutes from order to route planning and a 3-hour promise from click to delivery
• Integrated pharmacy and fresh baked goods
• AI-driven route planning and volume-based picking of fresh produce

Veloq’s platform is already in use in five European markets with industry-leading performance metrics. It achieves net promoter scores above 90 and delivers 94 percent of orders completely, on time, and without damage or errors. Its modular architecture orchestrates the entire food fulfillment process—from intelligent picking and dynamic workforce management to real-time routing—all optimized by a unified AI engine specifically designed for grocery retail.

World’s First Next-Generation Fulfillment Center

The Vienna location is the first of a new generation of powerful fulfillment centers that Veloq aims to bring to market worldwide. Given the increasing pressure on grocery retail to modernize fulfillment and enable same-day deliveries, the partnership between Veloq and AutoStore provides a scalable foundation for international expansion—including North America. By combining AutoStore’s proven platform with Veloq’s food expertise, the focus remains on solutions that enhance the customer experience while simultaneously increasing retailer efficiency.

Photo: © Veloq / Image Caption (l. to r.): Bendik Forre (CSO AutoStore), Tomas Cupr (CEO Rohlik), Marketa Pekarova Adamova (Speaker of the Chamber of Deputies in the Parliament of the Czech Republic), and Erwin Brunner (COO Rohlik)