B+S GmbH Hosts the Fifth E-Commerce BBQ

The logistics location of Ostwestfalen-Lippe is growing steadily. The logistics service provider B+S is sustainably investing in the expansion of its logistics properties here – and is by no means alone in this. One of the key drivers of this development is the rapidly growing online trade. B+S is hosting its fifth E-Commerce BBQ on September 2.

(Borgholzhausen) Because the region is so attractive for logistics and numerous online retailers utilize its services, B+S launched a regular event five years ago that brings both together – and has a radiance far beyond the borders of the region. Here in the heart of Ostwestfalen, the crème de la crème of German online retail has been meeting annually for the unique E-Commerce BBQ in Germany.

On September 2, 2022, numerous experts from the E-Commerce world will gather at the B+S location in Bielefeld. Among those represented is the well-known consumer brand Douglas, which generates more than a third of its revenue from online trade, as well as many other renowned speakers from the field of digital marketing from all over Germany. But how did an entrepreneur from logistics in Bielefeld manage to create a nationally relevant E-Commerce event that is already celebrating its fifth anniversary this year?

From Idea to Acceptance

The mind behind the idea of bringing an E-Commerce industry meeting to Ostwestfalen and thereby setting a sign for the importance of the region for logistics and online trade is Stefan Brinkmann, managing partner of B+S GmbH Logistics and Services. “Online trade was already growing rapidly five years ago,” he gives insight into the origin story of the E-Commerce BBQ. “At that time, there was no event where experts from various areas of digital business could present and discuss trends, especially one initiated from logistics.

Logistics as a Key Factor in E-Commerce

Logistics is indeed the decisive factor for online trade. Because: It fulfills the promises made by providers to consumers,” explains Stefan Brinkmann his motivation to honor the interplay of E-Commerce and logistics in the form of its own event and to advance the topic overall. “We wanted to stimulate an exchange that brings actors from online trade and logistics even closer together,” the initiator of the event continues. “The acceptance in the region and the industries has succeeded, so we are allowed to celebrate the fifth anniversary this year.”

Photo: © B+S