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Two ambitious players are now a team: The parcel service provider GLS Germany and the football Bundesliga club Borussia Dortmund. As one of the leading parcel and express services in Germany, GLS has been a champion partner of the Borussians since July 2021 and is also the official logistics partner of BVB. GLS is visibly present in the BVB environment with its new logo and brand messages.
(Neuenstein/Dortmund) The appearances of BVB in the UEFA Champions League and the DFB-Pokal particularly stand out: The logistics provider GLS presents itself on the sleeve of the current cup winner’s jersey during these competitions. GLS is also present on the sleeve of the newly established women’s team.
The start of the partnership comes at a time of change for GLS: Just last week, the company presented its renewed brand appearance with a new, modern look. GLS emphasizes even more the people behind each individual shipment, focusing on their emotions and goals. Dr. Karl Pfaff, Chairman of the GLS Germany Management Board, emphasizes the many commonalities with BVB: “Like no other German club, BVB embodies our self-understanding of the ambitious ‘challenger’, but also of a cross-border ambassador of goodwill.
The aspiration is the same: to inspire our customers and always deliver on point. We are rooted in Germany but at home all over Europe. We are people-oriented, innovative, and passionate – confident, but never arrogant. This connects us with BVB.” Similar to the competition among football clubs at the top level in Europe, Karl Pfaff believes that in the logistics industry, the ongoing willingness to respond flexibly to the changes and upheavals of our time is crucial.
Hans-Joachim Watzke (Chairman of the BVB Management Board, left) and Dr. Karl Pfaff (Chairman of the GLS Germany Management Board) © BVB
Fans to Benefit from Partnership
The Chairman of the BVB Management Board, Hans-Joachim Watzke, comments on the new partnership: “Borussia Dortmund is a football club that wants to inspire people not only with its sporting achievements and a very special team spirit but also lives traditions and a clear understanding of fair cooperation. That is why GLS, which presents itself as both ambitious and down-to-earth, fits perfectly with BVB.” His management colleague Carsten Cramer adds: “We look forward to working with a partner that is bold and unconventional in its industry and is not just focused on defending what has already been achieved. Then the one-two pass is particularly enjoyable, especially when important future projects such as sustainability and women’s football are on our joint agenda alongside media campaigns and activations.”
Exciting Projects and Actions Planned
Various exciting projects and actions are planned, from which both the customers of GLS Germany, the partners of BVB, and especially the black and yellow football fans will benefit. And like BVB, GLS guarantees passionate commitment. Because for one, it is never just a game; for the other, it is never just a parcel.
