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The British Europa Worldwide Group (EWG), a leading logistics company in the goods traffic between the United Kingdom and the EU, has unveiled a new corporate identity and a manifesto with the motto „Powered by Better“ in celebration of its 60th anniversary. The event took place on March 3, 2026, at the company’s headquarters in Dartford, Kent.
Successful Trade Balance After Brexit
Since the introduction of new trade rules following Brexit in 2020, EWG’s road transport division has moved double the volume of goods compared to its nearest competitor. A total of £11.2 billion worth of goods have been transported between the United Kingdom and the EU. This achievement is supported by the innovative solution „Europa Flow,“ which is based on a proprietary software system that eliminates delays in customs clearance for small and medium-sized enterprises as well as large corporations.
Andrew Baxter, CEO and owner of Europa Worldwide Group, commented on the challenges of recent years: „The last six years have been a stress test for the British logistics sector. While others saw obstacles, we built bridges. Transporting £11 billion worth of goods in such a complex environment proves that British exporters can remain resilient and competitive with the right innovation.“
New Brand Promise and Strategic Direction
EWG’s new brand identity features a striking vehicle design in the company’s signature red and white colors. This visual refresh represents a commitment to promoting three core pillars: smarter solutions, delighting customers, and always gaining in value. Baxter emphasized that „Powered by Better“ perfectly reflects the company’s DNA and that EWG continuously works to provide its customers with a competitive advantage.
The company has evolved from one of the first express service providers to Europe into a globally operating logistics service provider, employing 1,300 staff at 30 locations worldwide and operating in 160 countries. The portfolio includes areas such as Europa Road, Europa Warehouse, and Europa Air & Sea, which are strategically expanding in key markets like Hong Kong, China, the UAE, India, and the United Kingdom.
With its own customs experts, a network of warehouses, and extensive expertise in air and sea logistics, Europa Worldwide Group is well-positioned to address the changing trade strategies of the United Kingdom.
Baxter concluded with the words: „We have 60 years of experience as a foundation and a team of employees committed to supporting our customers in every challenge. Whether transporting goods through the Eurotunnel or across the South China Sea, we are ready for the next 60 years. We are Powered by Better.“
