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dnata processed a significant amount of flowers in the days leading up to Valentine’s Day. From February 7 to 11, 2026, a total of 227,530 kilograms of flowers were handled at the specialized facility of the Dubai Flower Centre. This represents a significant increase compared to regular operating times.
In total, dnata processed 274 shipments, which included more than 18,700 boxes of flowers. The peak of the activities occurred on February 10, when 59.8 tons were processed in a single day, more than double the amount on normal days. Most of the incoming shipments came from key flower-exporting countries such as Colombia, Ecuador, Ethiopia, Kenya, and the Netherlands. While hydrangeas, chrysanthemums, and orchids were also in high demand, red roses remained the most sought-after product, accounting for the largest share of seasonal demand.
Efficient Handling by Specialized Facilities
The facility at the Dubai Flower Centre, designed specifically for perishable goods, spans approximately 3,500 square meters and is equipped with modern, temperature-controlled zones as well as fast air transfer corridors. These systems are designed to protect time- and temperature-sensitive cargo. The facility has the capacity to process up to 400 tons of perishable goods per day. A team of more than 50 trained professionals ensures smooth operations during peak times.
Guillaume Crozier, Chief Cargo Officer of dnata, stated: “Valentine’s Day is one of the busiest times of the year for flower logistics. Our team works closely with airlines, exporters, freight forwarders, shippers, and recipients to ensure that shipments are transported quickly and efficiently through Dubai while adhering to the highest standards for perishable goods.”
Dubai remains a strategic hub for the global flower trade, connecting producers in Africa, Europe, and Asia with markets throughout the Middle East and beyond.
