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PostNL has appointed Selma Postma as Managing Director E-commerce. This decision took effect on February 1, 2026. In her new role, Postma will lead the newly established E-commerce business unit and become a member of PostNL’s Executive Committee.
Selma Postma brings over 25 years of retail experience, which she has gained in various international management positions. Previously, she served as Chief Digital Officer at Ahold Delhaize for Europe and Indonesia, as well as Chief Marketing Officer of the supermarket chain Stop & Shop in the USA. Additionally, she was Brand President of the e-commerce company Peapod and General Manager of AH Online.
Expectations for the New Role
Pim Berendsen, CEO of PostNL, spoke positively about the appointment: “We are pleased to welcome Selma to our leadership team. The e-commerce market continues to grow and is entering a new phase where sustainable growth, collaboration across the entire value chain, and joint intelligent decisions with customers are becoming increasingly important. Selma brings extensive experience in retail, e-commerce, and digital transformation and has led complex transformation and growth programs in various international roles.”
Selma Postma herself emphasized the relevance of PostNL: “PostNL is a strong and socially relevant company with clear ambitions for the future. The people-oriented culture and customer-focused strategy resonate with me. I look forward to creating further growth and impact for our colleagues and customers together with the team within the new E-commerce business unit.”
