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Sep 2, 2025 at 7:19 PMThe Swabian company for storage and operational equipment TOPREGAL is now relying on former football player and coach Guido Buchwald as a brand ambassador and testimonial. Buchwald, who grew up in Wannweil, Swabia, became a football world champion in 1990 and played eleven years for VfB Stuttgart, with whom he became German champion in 1984 and 1992.
(Filderstadt) After ending his career as a player, he held positions as sports director at Karlsruher SC and at Stuttgarter Kickers, before becoming coach and sports advisor at Urawa Red Diamonds in 2004 – for whom he played 127 matches as an active footballer. In 2006, he was named Coach of the Year after leading the team to the Japanese championship and cup victory. In 2024, he was inducted into the Hall of Fame of German football.
Even today, Guido Buchwald is closely connected to the Stuttgart metropolitan region as an entrepreneur. “My ambition and passion have helped me achieve a great career. As an athlete and as an entrepreneur, I also know how crucial a good team is. To advance companies, you need employees and partners you can rely on. I share these values with TOPREGAL, which stands for reliability and quality and continuously develops as a company while passionately working on innovations. I look forward to collaborating with a company that prioritizes customer and employee satisfaction,” says Buchwald.
Ambition and Determination Always Important
Jürgen Effner, managing director of TOPREGAL GmbH, is also pleased about the new brand ambassador and cooperation partner: “Guido Buchwald has celebrated outstanding successes as an athlete, and values such as gratitude, respect, patience, ambition, and determination have always been important to him. As a company that stands for open and honest communication, respectful interaction, and agile structures, we are happy to have Guido Buchwald as a partner by our side.” As part of the cooperation, Guido Buchwald will appear as a speaker for TOPREGAL over the next two years and will be featured in advertising and communication campaigns.
Photo: ©: Topregal






