TGW Logistics After Rebranding with a New Appearance

The world is changing faster than ever – and TGW Logistics is changing with it. A visible expression of the transformation process that the intralogistics specialist is undergoing is the revised brand presence. The rebranding builds on the company DNA that has grown over 55 years and translates it into a distinctive new appearance. With fresh colors, bold design, and a strong claim that encapsulates TGW Logistics’ ambition: It’s possible.

(Marchtrenk) Our world is a world full of decisions – and a world full of contrasts, where companies must choose anew every day. Profit or sustainability? Technology or humanity? Speed or precision? Our everyday life is shaped by such either-or decisions. But what if there were a way that does not separate but connects? This is exactly the approach that TGW Logistics pursues, combining the best of both worlds. This brings the “AND” to the forefront – and with it, the power of collaboration.

Brand Transformation

The relaunch is a more visible expression of a realignment. TGW Logistics has grown significantly in recent years and recently surpassed the billion-euro mark in revenue for the first time in its history. The product and solution portfolio has also been sustainably expanded: In addition to the mechatronics expertise established for over five decades, software and digitalization know-how is now one of TGW Logistics’ core competencies as a system integrator. The revised brand identity represents a step in this transformation process, providing clarity and making the evolution of TGW Logistics evident.

The new branding aims to further strengthen TGW Logistics’ position in its core markets of Europe, North America, and Asia. Colors and shapes stand for diversity, multidimensionality, and dynamism. “It’s possible” is the promise to customers, suppliers, employees, and the public to want to achieve more – and to make the impossible possible.

From angular to dynamic: A new brand appearance also includes a new logo (right)

“TGW Logistics creates solutions that require no compromises. We offer a workplace that promotes individuality while strengthening team spirit. Our systems combine speed and precision; they are powerful today and ready for the demands of tomorrow,” emphasizes Henry Puhl, CEO of TGW Logistics. “We see ourselves as enablers who accompany our customers in realizing their future plans – responsibly, passionately, and independently.”

Industrial and Social Entrepreneurship Hand in Hand

The philosophy “Human at the Center – Learn and Grow” forms the framework for action. Under the umbrella of the TGW Future Private Foundation, industrial entrepreneurship (TGW Logistics) and social entrepreneurship (TGW Future Wings) are bundled together. This triad shapes the so-called TGW world. Two-thirds of TGW Logistics’ profits remain in the company and are invested in employees and innovations. One-third goes to the owner, TGW Future Private Foundation, which in turn supports the charitable projects of TGW Future Wings. Exemplary entrepreneurship AND social commitment – it’s possible!

Photo: © TGW Logistics