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At the end of last week, Goodyear launched its Drive Results Tour 2024 in Germany. The Europe-wide tour will be conducted with the Goodyear Flagship Truck, which serves as the mobile showroom, and a fleet of additional vans, the Drive Results Vans. Together, these mobile units offer a unique experience for visitors who want to learn how transport fleets can benefit from Goodyear’s holistic offerings.
(PresseBox; Hanau/Wien/Volketswil) On the tour, Goodyear professionals will provide tangible examples of how fleets can maximize their efficiency, competitiveness, and sustainability with Goodyear’s tires, solutions, and services from the holistic mobility concept Goodyear Total Mobility. The focus will be on premium tires and innovative tire pressure monitoring solutions. Industry representatives will learn how to increase the fuel efficiency of their fleets, reduce operating costs, and minimize the risk of tire-related vehicle breakdowns during transport operations. All of these are key factors for continuous business success in the transport industry.
Offering for Fleet Efficiency
During the Drive Results Tour 2024, Goodyear teams will present the company’s offerings to smaller audiences and at larger industry events. These include the Goodyear FIA European Truck Racing Championship (ETRC) and trade fairs for trucks, fleets, and logistics. New to this year’s tour is the fleet of Goodyear Drive Results Vans, which will showcase the benefits of Goodyear’s integrated offerings for fleet efficiency.
In the current Goodyear Sustainable Reality Survey 2023, European fleets emphasized the importance of their sustainability goals and the factor of reducing operating costs. The Drive Results Tour 2024 highlights the topic of increasing fuel efficiency and the important role that truck tires play in this – as tires can reduce fuel costs and lower CO2 emissions. The focus on sustainability aligns with Goodyear’s commitment to providing effective mobility solutions.
Presentation of Retreading Solutions
These solutions include Goodyear TPMS, Goodyear DrivePoint, and Goodyear CheckPoint. With these, transport companies can achieve their business goals without compromising the performance of their fleet. Additionally, the tour will present the topic of retreading with Goodyear. This sustainable, cost-effective service extends tire life, reduces undesirable environmental impacts, and lowers overall operating costs for fleets.
“We are absolutely thrilled to kick off the Goodyear Drive Results Tour 2024. This year’s tour builds on the tremendous success of the events in 2022 and 2023. Every year, Goodyear is better prepared than the previous year to go on tour and visit transport fleets across Europe. We see it as our mission to enhance the performance of transport fleets with our innovative solutions. This year, we can hardly wait to demonstrate how Goodyear Total Mobility increases the efficiency, competitiveness, and sustainability of transport fleets,” says Maciej Szymański, Director Marketing Commercial Europe, Goodyear.
Commitment to Customers and Their Business Goals
“We look forward to meeting with the fleets, understanding their individual requirements, and demonstrating how we can meet their needs with our integrated concept for fleet efficiency. The Drive Results Tour 2024 is a testament to our commitment to our customers and their business goals. To ensure this, we provide optimal performance for their fleets with our tires, innovative solutions, and mobile apps,” adds Szymański.
Photo: © Goodyear
