The Economic Makers: “Your Future in Logistics. Makes Sense!”

The Economic Makers look confidently towards 2024. With over eight million impressions on social media and more than 18,000 followers on LinkedIn, Facebook, and Instagram, it is clear that the image initiative is becoming increasingly relevant. Together with around 100 participants, the Economic Makers aim to work vigorously next year to inspire more people to pursue jobs in logistics.

(Hamburg/Munich) Under the motto “Your Future in Logistics. Makes Sense!”, the focus of the new measures for 2024 is aimed at young professionals entering the workforce, with successful formats like the Logistics Heroes and video campaigns also set to continue in the coming year.

In 2024, the Economic Makers have quite a bit planned: The thematic brochures, the hero photo shoot, and the successful video campaigns on social media will continue in the tried-and-true manner. New concepts in the area of internships and holiday jobs will also be developed in collaboration with the participants, specifically targeting the young professional audience. “In light of the skilled labor shortage, it is becoming increasingly important for us to position ourselves confidently against other industries and show what attractive and diverse career fields and opportunities logistics offers,” explains Frauke Heistermann, spokesperson for the initiative.

Young Target Group: Career Entry through Internships and Holiday Jobs

In numerous discussions with the participants, it became clear that many employees at various companies began their careers with an internship or a holiday job. The initiative is addressing this with two new projects: “Your Mega-Internship” showcases internships at exciting locations such as a transportation hub, on a barge trip, or with an electric truck. Additionally, internships focusing on highly relevant topics such as sustainability or digitalization will be introduced. With more videos on these topics on social media, the Economic Makers also aim to raise awareness of the related job opportunities in logistics. Advisory reels will provide short and simple tips on job and career topics. Furthermore, to engage a younger audience in logistics, the initiative plans to visually present logistics in schools in combination with themed days such as Girls’ Day or the “Logistics Day” together with apprentices from the participating companies.

The Economic Makers also want to implement an internship of a different kind with celebrities. Inspiration for this came from the media-effective day internship of Oliver Luksic, the Federal Government’s Coordinator for Freight Transport and Logistics, at the Port of Trier this year.

Campaigns and Events Remain Important

This year, the Economic Makers produced more than 50 videos under the title “My Job in Logistics Has a Future” on the topics of working in logistics and the image of logistics. Additionally, there was a photo shoot for the 14 new Logistics Heroes. Both actions received enormous resonance on social media, underscoring the significance of these campaigns for the initiative’s external impact. “We notice that it continues to be very well received that we give logistics authentic faces and allow people to talk about their careers and work,” reports Frauke Heistermann. “For this reason, moving image formats will also be an important component of the campaigns in 2024.”

Initiating Important Topics with Surveys

As shown by the survey among HR managers and executives, scientifically supported by the CBS International Business School this year, there is a high interest in relevant surveys that can provide concrete recommendations for action. An annual monitoring of the skilled labor shortage in logistics is planned going forward. Additionally, the Economic Makers are also planning further surveys on current topics in 2024.

The Economic Makers Review and Outlook 2023|2024

Photo: © The Economic Makers