TALKE presents new brand identity in its anniversary year

TALKE, one of the world’s leading providers of logistics solutions for the chemical industry, presents itself in a new look. The logo, corporate design, and claim “always a smart move” connect to the 75-year history of the company while making its sharpened strategic direction visible and tangible. The new appearance will be gradually rolled out by the company starting now.

(Hürth) In its anniversary year, TALKE has invested a lot of time in determining its position and aligning itself for a successful future. As the number one solution partner for the chemical industry, TALKE aims to set new standards for its customers and elevate logistics to the next level. This continuation of the self-understanding that has existed since the company’s founding is explained by Alfred Talke, a member of the management and shareholder: “Even my grandfather saw his main task at the founding of TALKE as developing solutions for the challenges of his customers. We continue this self-understanding into the future and make logistics a success factor for our customers.” The key success criteria for this are pioneering spirit, expertise, and commitment of the global TALKE team, as well as a focus on responsibility. TALKE, as a family-owned company, is aware of its special responsibility – ecological, economic, and social in nature. Based on this newly formulated mission statement, TALKE will sharpen its strategic direction and align itself even more consistently with the customers and their needs. The new brand makes the sharpened self-understanding visible and consciously connects tradition and modernity. Therefore, it was important for the company to further develop the appearance of its word/image mark – and not to reinvent it. A new visual element symbolizes the “next level” to which TALKE wants to lead its customers. The also new claim “always a smart move” expresses the company’s ambition as well as the promise to continue providing customers with intelligent solutions just as on the first day. For the revision of its brand, TALKE commissioned the team from K12 Agentur für Kommunikation und Innovation GmbH.
Photo: © TALKE