Jungheinrich: Brand Campaign with Ambassador Nico Rosberg

Being a pioneer is in Jungheinrich’s blood. For almost 70 years, the company has been developing and producing forward-looking solutions for intralogistics. Now, the Hamburg-based company is also taking new paths in marketing. “As a traditional brand, we must constantly reinvent ourselves and drive innovation. This applies not only to our products but also to our brand communication. Therefore, we are launching a purely digital campaign for the first time, which we will roll out simultaneously on five continents,” explains Linda Duffy, Vice President Marketing at Jungheinrich.

(Hamburg) The digital campaign with the slogan “We’re the Intralogistics Pioneers” aims to increase brand awareness of Jungheinrich, particularly among digitally savvy customer groups, while simultaneously presenting Jungheinrich as an innovative and attractive employer that drives future topics such as automation, electromobility, and sustainability. “This campaign shows who we are and who we are looking for: people who want to make a difference and shape the future of intralogistics,” says Duffy. Support comes from Jungheinrich’s brand ambassador Nico Rosberg. The sustainability entrepreneur and 2016 Formula 1 World Champion is a co-founder of the Greentech Festival, a global platform for future technologies. “Nico is passionate about innovative and visionary topics, just like we are. Together, we want to leverage our pioneering spirit and communicate our ideas for the sustainable warehouse of the future even more strongly. Jungheinrich is the future brand of intralogistics, and we want to position it as such.” Jungheinrich consciously relies on its own workforce: “Colleagues around the world are important multipliers who engage daily with customers and potential new talents, bringing our brand promise to life,” says Duffy.

Positioning the Brand with Future Topics

Consequently, topics such as sustainability, efficient and climate-friendly drive technologies, as well as the intelligent networking and automation of warehouse processes are at the center of the campaign. Jungheinrich’s pioneering role within the intralogistics industry in lithium-ion technology, its comprehensive expertise in electromobility and integrated energy systems, as well as AI solutions related to warehouse or fleet management underline Jungheinrich’s innovation and sustainability know-how.

“Sustainability is deeply embedded in Jungheinrich’s corporate culture,” emphasizes Duffy. “Responsible management of our resources is a matter close to our hearts. We want to set impulses, leave beaten paths, and dare to try new things. This spirit is exactly what the ‘Intralogistics Pioneers’ campaign conveys.”

Photo: © Jungheinrich