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Nov 4, 2021 at 4:48 PMsennder, IVECO and CO3 are now working together to provide shippers with more transparency about the transport process and carriers with an optimized digital onboarding process. The partnership enhances cargo tracking through GPS tracking. The service is now available throughout Europe.
(Berlin, Turin, Wroclaw) sennder, the leading digital freight forwarder in Europe, IVECO, the commercial vehicle brand of CNH Industrial, and CO3, a data platform for European road freight transport, today announce their partnership, which expands the cargo tracking service on sennder’s digital platform sennOS. The partnership of the three industry leaders aims to increase efficiency in transport tracking in the European logistics sector by utilizing and activating the GPS trackers built into the trucks. The new GPS solution provides shippers with a better overview and increases transparency about the transport route of the deployed trucks, while helping carriers to achieve an optimized and digitized onboarding process.
sennder, IVECO, and CO3 have jointly developed an end-to-end GPS solution that allows shippers to track nearly any cargo, including spot loads, in Europe. The technology is based on the technology developed by CO3 and will initially be used in IVECO’s integrated vehicle tracking, which is connected to sennder’s digital platform sennOS. So-called spot loads account for about 20 percent of all transports in the European market. These often one-time loads are usually commissioned at short notice and executed on the same day. Due to the tight time frame for picking up the cargo, GPS tracking systems have rarely been activated during transport until now. With the new solution, carriers can now use CO3’s technology to activate their integrated GPS tracking within 10 minutes after sennder has assigned the requested cargo to a carrier. Compared to the industry-standard 48 hours, the onboarding time is reduced by about 99 percent.
Potential for widespread adoption is high
This allows carriers to seamlessly complete onboarding within minutes, while providing shippers with a better overview of the transport process. There are no costs for carriers, as the technology runs on the already installed GPS devices. IVECO is the first commercial vehicle manufacturer to activate tracking in its trucks. The service is now available throughout Europe and can be extended to the 50 percent of trucks equipped with built-in GPS trackers. The potential for widespread adoption across the industry is significant.
Making the logistics industry fit for the future
David Nothacker, CEO and founder of sennder, explains: “We are excited to work together with IVECO and CO3 to improve transparency in logistics. We share the mission of making the logistics industry fit for the future. With our partnership, we are laying a crucial foundation for an innovative and effective approach to tracking spot loads. We will continue to collaborate with industry pioneers to ensure that carriers and shippers have the tools they need to transport their loads as efficiently as possible.”
Grzegorz Patynek, CEO and founder of CO3, says: “Today, transparency helps optimize supply chain management and also supports risk and disruption management, especially in the contract market. With the joint offering, we have focused on addressing the lack of transparency in tracking individual orders. This partnership is the first step in tackling this complex issue and finding partners who see added value for their current customer base. Such partners are IVECO and sennder.”
Making transport more sustainable
Fabrizio Conicella, Global Head of Digital & Advanced Technologies at IVECO, comments: “We are proud to collaborate with sennder and CO3. Our common goal is to make transport more sustainable. By combining our innovative APIs, CO3’s advanced technology, and the proven sennder platform, we can help shippers and carriers make their daily operations more productive while reducing their CO2 footprint.”
Photo: © sennder






