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Fresh look for the trailers of HTRFS Solutions GmbH. From now on, the first trailers of the Hegelmann subsidiary will be driving on the roads of Europe with a new, individually designed look. Previously, the international transport and logistics company had launched a three-month design competition among its trainees.
(Karlsdorf) Following this, the HTRFS management selected the most creative ideas. The first trailer has now been printed and is in operation. Starting next year, a total of 40 creatively designed trailers will be on the road.
“This initiative underscores our commitment to stand out with creative and new ideas. We are thrilled with the enthusiasm our trainees showed in participating in the design competition,” says Wladimir Krieger, Managing Director of HTRFS Solutions GmbH. From May 1 to the end of July, trainees had the opportunity to submit their design proposals for the HTRFS trailers in the form of sketches or already visualized ideas. With the help of the in-house graphic designer, the designs were then finalized and passed on to the management, which subsequently selected the most beautiful motifs. “There were deliberately no guidelines, allowing everyone to unleash their creativity. The selection was truly not easy for us,” says Krieger.
The first completed trailer is already wrapped in foil and has been on the roads since this week. The motif features the lettering HTRFS in graffiti style. The idea was provided by trainee Maxim Voskoboy. The remaining designs will now be gradually applied to the trailers. The winners of the creative competition can look forward not only to having their names displayed on the respective designed trailer but also to seeing them adorn the streets. As a small thank you, the young talents also received a voucher from an online retailer.
Take a picture of the trailer and post it – receive a small gift
With the launch of the self-designed trailers, Hegelmann and HTRFS have also initiated a social media challenge, as Lisa Rothfuß, Head of Marketing at Hegelmann Express GmbH, reports: “Passersby are encouraged to keep an eye out for our new trailers, photograph them, and post the image with the hashtag HTRFS on social media.” In return, they will receive a small gift set from HTRFS Solutions GmbH.
Photo: © Hegelmann / Image caption: Hegelmann_Design_Trailer_3.jpg: The first completed trailer featuring the lettering HTRFS in graffiti style has been on the roads since this week. The idea was provided by trainee Maxim Voskoboy. (Photo: Hegelmann)
