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GLS, one of the leading parcel service providers in Europe, presents itself in a new look starting today. The modernized branding builds on what has made GLS successful in Germany and Europe and supports the growth objectives of the service provider. At the center remains the fact that GLS makes every parcel delivery possible with outstanding solutions.
(Neuenstein) GLS emphasizes even more strongly with its new brand appearance the people behind each individual shipment: senders as well as recipients. Their goals, emotions, and stories take center stage. The company expresses its brand core through a modern and user-friendly overall look. The refresh in the company’s appearance is quickly noticeable through the use of a new logo, including striking blue and yellow tones. The yellow arrow, which has long represented the company and stands for the dynamism of GLS and its services, has been integrated into the letter G and given a more compact design, which is completed by a dot. The dot symbolizes what ultimately matters: the customers in the digital age. GLS connects them and is close to them. The contemporary appearance is enhanced by a clear language with an entertaining, humorous tone and style.
Time for Major Changes
The renewal of the brand comes at a time of significant changes for the company. Customers are increasingly looking for flexible, transparent, and sustainable shipping solutions. In response to this growing demand, GLS has strengthened its network and services to focus on international, digital, and climate-neutral solutions. The company aims to strengthen its leading role in cross-border shipping and expand its strong presence in both the B2B and B2C sectors. Thanks to its closely-knit cross-border network and comprehensive knowledge of the local market, GLS is confident in achieving its ambitious growth target by 2025.
Strong Foundation Built
“At GLS, we have been providing personal and smooth service for over 30 years and have built a strong foundation with our employees and customers. As the needs of these and the parcel market in general are changing rapidly, it is time for us to evolve as well,” says Martin Seidenberg, CEO of the GLS Group. “Our modernized overall appearance represents our work and our ambition in a bright and forward-looking way. It is dynamic, bold, modern, vibrant, and personal. This perfectly shows who we are and who we will be.” Dr. Karl Pfaff, Chairman of the Management Board of GLS Germany, adds: “We care about more than just top-notch service. We want to excite both our shipping and end customers. We will now also demonstrate this with our renewed branding and an open and approachable communication.”
Photo: © GLS
