sennder and Schwarzmüller cooperate on truck trailers

The digital freight forwarder sennder creates a new value-added service for carriers. Customers of the Schwarzmüller Group receive sennder-branded truck trailer tarpaulins and a cash bonus. The offer is now available in Poland and will be rolled out in other European markets in Q3 2021.

(Berlin) sennder, the leading digital freight forwarder in Europe, and the Austrian Schwarzmüller Group, one of the largest providers of towed commercial vehicles in Europe, today announced their partnership to offer additional value-added services to the logistics industry.

All carriers will receive a sennder-sponsored trailer tarpaulin with the purchase of a trailer starting now. The trailer tarpaulins are free of charge, and carriers will receive a one-time cash bonus with their purchase.

The offer will initially be available in Poland but will be expanded across Europe. Both companies operate in Europe. Schwarzmüller is already well established in Eastern Europe and is considered the market leader for towed commercial vehicles in Hungary, the Czech Republic, Slovakia, Austria, and Switzerland.

Both partners gain more visibility

Schwarzmüller and sennder are continuously working to provide carriers with new value-added services. At the same time, both brands gain visibility on Europe’s roads through the collaboration. This benefits both companies from the partnership.

sennder and Schwarzmüller are already working closely together. All trailers from Schwarzmüller can be linked with sennder’s sennOS platform. Commercial shippers thus gain improved visibility over the journey history during the transport of their cargo, and that in real-time.

The two companies are also considering additional value-added services and cooperation agreements that will benefit the European logistics industry.

Poland crucial for growth strategy

Julius Koehler, co-founder and managing director of sennder, says: “The Polish market is one of the largest markets for full truck loads (FTL) in Europe and is therefore crucial for sennder’s growth strategy. Last year alone, we increased the number of carriers we work with in Poland by more than 35%. The partnership with Schwarzmüller will strengthen the sennder brand’s visibility in the market and provide carriers with real added value. sennder is always looking for strong partners in the logistics industry, and Schwarzmüller shares our vision of making the logistics industry fit for the future. It is a pleasure to work hand in hand with the team to realize our vision.”

Trailer tarpaulins are still underutilized for third-party marketing

The partnership follows the announcement of sennder’s collaboration with industry leaders Michelin and Zeitfracht and is already the third cooperation in 2021.

Roland Hartwig, CEO of the Schwarzmüller Group, comments: “So far, trailer tarpaulins have hardly been used as a systematically utilized contact area for brands and thus for third-party marketing. The trailers offer around 90 square meters of communication space, which is highly likely to be perceived by the target group, the carriers. We are pleased about the partnership with sennder and that we can now offer our customers this new value-added service.”

Photo: © Schwarzmüller