DHL Launches E-Commerce Brand Campaign “Keep up with the clicks”

DHL helps merchants succeed in e-commerce. This has increasingly established itself over the past few decades and has become an important pillar of economic growth. DHL addresses this with an e-commerce campaign called ‘Keep up with the clicks’. A TV spot shows how online shopping has become the core of global trade. The brand campaign will be rolled out in 30 countries.

(Bonn) Deutsche Post DHL Group launches a global brand campaign to strengthen its position as a market leader in e-commerce. The internationally leading logistics service provider not only supports companies with reliable delivery in the growing e-commerce sector but also advises them on how to make their online business as successful as possible. E-commerce has increasingly established itself over the past few decades and has become an important pillar of economic growth. This development has been further accelerated by the pandemic. Companies of all types and sizes must now be able to cope with the constantly growing, digitally driven demand. With years of experience in e-commerce and the associated logistics processes, DHL helps its customers to “keep up with the clicks”.

Helping Merchants Keep Up with Growth

“The pandemic has accelerated digitalization to such an extent that we have experienced the development of almost a decade in just a few months. While existing online shops have been able to grow significantly, many companies have also entered online trade for the first time. As logistics experts, we can help our customers keep up with growth and benefit from it as much as possible. Furthermore, we can help any company become a global brand tomorrow. Especially the offering of express deliveries is advantageous for the fast-paced e-commerce and can increase purchasing activity and customer loyalty,” says John Pearson, CEO of DHL Express. E-commerce is not only part of DHL’s business strategy, but it has also become a central growth factor for global trade. With DHL Express, the company offers the necessary speed of delivery in over 220 countries and territories, but also advises companies on their online business, for example, by improving their website through a so-called ‘Health Check’. Important insights into the growth of e-commerce have been summarized by DHL in the white paper “The Ultimate B2B E-commerce Guide: Tradition is out. Digital is in”. This study also details the benefits and opportunities of a growing e-commerce sector for B2B sales.

Actor Tom Hollander Tells the Story of Online Shopping

The new campaign features an unusually produced TV spot that creates visual fascination through the use of mixed-media techniques. With the unique voice-over of British actor Tom Hollander – known for his role in Pirates of the Caribbean – explaining in a rhyming rhythm how rapidly e-commerce has grown in recent years, the spot captures attention. It tells the story of online shopping, from the beginnings when it was still easy for merchants and logistics providers to oversee and satisfy demand, to the establishment of online shopping as an almost everyday part of our lives. The message is that DHL can help companies cope with high demand and “keep up with the clicks”. In addition to the TV spot, the campaign will be broadcast in over 30 countries through digital channels, both in the form of digital banners and videos as well as in print ads. The inventive concept was developed by DHL’s creative lead agency 180Amsterdam.
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