Video Campaign by ‘Die Wirtschaftsmacher’ Receives Great Support

Improving the visibility and appreciation of logistics in the general public – this is the central concern of the initiative ‘Die Wirtschaftsmacher’, which has conducted numerous marketing actions and campaigns with around 100 participants since June 2019. The current campaign is titled ‘Logistics is where I am’ and focuses, among other things, on the supply function of logistics – and thus its system relevance.

(Bremen) At the beginning of the year, the initiators called on the members of Die Wirtschaftsmacher to produce short videos that would be distributed through the initiative’s channels around the ‘Day of Logistics’. The result is impressive: nearly 50 clips were contributed by 36 companies. ‘We are thrilled by the diversity of topics and the persuasive power and enthusiasm that our logistics professionals radiate in the videos,’ says Die Wirtschaftsmacher spokesperson Frauke Heistermann, expressing her delight at the success of the campaign.

Smartphone Clips Portray a Realistic Picture

All videos feature young people from various areas of logistics, introducing themselves and their jobs in Germany’s third-largest economic sector – authentic, entertaining, and sometimes very humorous. ‘Most clips were recorded with smartphones. We deliberately do not want to distribute professionally produced image clips, but rather show authentic people with their personal achievements in their work environment,’ explains Frauke Heistermann about the concept. A separate landing page has been set up at www.die-wirtschaftsmacher.de/videos. Since its launch in early April, the initiators have counted over 3,000 visitors. The YouTube channel is also seeing a lot of traffic: on the ‘Day of Logistics’ on April 15, 2021, the campaign videos were viewed around 1,300 times. Additionally, the video postings on Die Wirtschaftsmacher’s social media channels have generated over 280,000 impressions.

Logistics is Colorful and Diverse

All videos provide insights into the daily work of the 50 protagonists. Some examples: Bastian Schmechel, head of the central spare parts warehouse at Still, briefly explains how the supply of customers in over 80 countries with spare parts works. Sophia Schwarz from the piece goods cooperation VTL reports on her tasks as a process manager, Carina Culotta from Fraunhofer IML gives insights into research work on topics such as ‘Internet of Things’ and ‘Blockchain’, and project manager Fabienne Bauhaus from the logistics service provider Group 7 talks about inventory via drone, which actually flies through the frame. Frauke Heistermann: ‘The videos show how demanding and versatile logistics is. We need to keep talking about this in public.’

Action Continues into Autumn

Due to the many videos, the initiators have decided to continue the campaign into the autumn. Even after the Day of Logistics, a video will be distributed weekly through Die Wirtschaftsmacher’s social media channels. The goal is for the participating companies to actively promote it and use their own channels to distribute the clips. ‘Our initiative thrives on participation and collaborative work on our concerns,’ emphasizes Frauke Heistermann. If everyone contributes as much as they can, the visibility of logistics for the public can be significantly increased, and the appreciation for this economic sector can be sustainably improved, the initiators are convinced.
Photo: © ‘Die Wirtschaftsmacher’